Brand Loyalty Lab

Brand Loyalty Lab

Here are some information about the ongoing projects.

BL in BEER
VS in BEER
Cross Markets

Experiences

1
Brand Loyalty
U.S. Beer Retail Market

June 2017 - Present,

Accommodating Heterogeneity in Brand Loyalty Estimation

Responsibilities:
  • Estimating time-varying smoothing parameters for heterogeneous households.
  • Brand Loyalty results for households in 10 US states
  • develop a loyaltyr R-Package
Variety Seeking
U.S. Beer Retail Market

June 2018 - Present,

Accommodating Heterogeneity in Brand Loyalty Estimation

Responsibilities:
  • Variery Seeking for heterogeneous households.
  • Update loyaltyr R-package.
2
3
Variety Seeking
Comparison of different Retail markets.

- Estimated Feb 2021,

Accommodating Heterogeneity in Brand Loyalty Estimation of BEER, Wine, Cigarette, and Chips markets.

Responsibilities:
  • Comparison of Brand Loyalty on the markets.
  • Comparison of Variety Seeking on the markets.
  • Update loyaltyr R-package.

Projects

Recent Posts

Presentations

2021 Marketing Science

2021 R Journals

Brand Loyalty Lab

Ardalan Mirshani at Novartis

Senior Expert Data Science at Advance Methodology and Data Science group, Novartis.

Brand Loyalty Lab

Roozbeh Irani Kermani at Sam Houston University

Assistant Professor at Sam Houston State University

Teams